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Hand-tied bouquet of blush garden roses

How Many Roses to Send, and What Each Color Means

What 1, 12, 24, 50 or 101 roses traditionally say, what each color suggests, and how to choose between a hand-tied bouquet, a box and a basket.

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White and blush floral arrangements at an entrance

Funeral Flower Etiquette: What to Send and When

Standing sprays, wreaths, crosses and casket sprays explained: who usually sends what, where to send it, what to write on the card, and when flowers are not the custom.

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Colourful birthday table flowers in pink and peach

Which Flowers to Send for Every Occasion

Birthdays, anniversaries, new babies, apologies, thank-yous and get-well wishes: what to send, what each color suggests, and how much to spend.

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Fresh roses and hydrangeas arranged in a low centerpiece

How to Keep Cut Flowers Fresh: A Brooklyn Florist's Guide

Simple habits that add days to any bouquet: how to trim stems, how often to change the water, what to keep flowers away from, and how to revive droopy roses.

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